WINIT is a Hyderabad based company working with global organizations across home
automation, banking, restaurant, sports and education verticals. WINIT has experience
in designing and developing interactive mobile applications. The company specializes
in creating iPhone, iPad, Android, Android Tablets, Blackberry and Windows Mobile
applications and help clients port web applications and contents to work on mobiles.
Prakash Sreewastav, CEO of WINIT talks about the needs and trends of mobile app
industry and about the company's future plans.
What are the current needs and trends of mobile apps industry?
The mobile Apps industry has manifested huge growth and there are some significant
trends that we come across. The price point of the entry level, practically usable
smartphones (mainly Android) is reaching the affordability levels of the mainstream
users (Young People from 18 to 35). Increase in awareness and usage has led to a
boom in app stores, while there is an app for everything. M Commerce which currently
is in a nascent stage will grow manifold and so is the case with lesser known Near
Field Communications. Enterprises are increasingly finding that the user-traffic
to their websites through mobile is crossing significant levels, and forcing them
to pay special attention to this audience and thinking how to provide optimal user
experience for this audience
These trends have created needs to meet the audience traffic, expectations and business
objectives of organizations.
The Enterprise Mobility concept has come in but is taking time to settle in with
the CIOs, CTOs and the decision makers.
The convergence of social networking, mobile and location based Technologies into
a single MegaTrend (called SO-LO-MO) is gaining momentum. Enterprises who are early
adopters are working to leapfrog their competitors by developing mobile applications
that leverage the SO-LO-MO features. Hence SO-LO-MO is the one of the needs of the
What are the emerging demands of enterprise customers?
Mobile devices are changing from being an adjunct for occasional remote usage to
being the primary way workers and customers handle enterprise information. CIOs
face the new challenge in providing usable interfaces for those workers. Hence Enterprise
Customers are prioritizing their mobile strategy based on the functions that are
customer-facing. Security, Change Management and Real-time Notifications are key
features that are requested by most of the enterprise customers.
What are the challenges and opportunities in the emerging nations such as India,
Brazil, China, Africa and the Middle East?
Smart mobile phone is the first computing-device for practically all of the emerging
nations as they missed out the advent of PC and Internet revolutions. We will see
the emerging of business models and applications that are unique to these regions.
The time-lag between applications and trends gaining traction in the west and the
emerging nations are decreasing very fast. Very soon, these usual laggards in technology
adoption will start to adapt Smartphone applications almost at the same time as
their western counterparts.
Which are the new technologies that will be deployed quicker in enterprise mobility
Android and HTML5 are the two key technologies that are getting immediate attention
What will be the future trends in the mobile app industry?
Rapid turnaround in application development with ever-decreasing timelines is the
future trend in the mobile app industry. Companies that can handle the technology
complexity factors such as device fragmentation and still provide consistent user-experience
for the entire customer-base for an enterprise will be the winners. We could possibly
witness fully mobile organizations, app deployment in everyday life as a habit-
Eg. - Home automation- syncing various appliances with Smartphones thru apps and
running the chores, monitoring health via apps, studying, travelling etc.
What is the USP of your company for staying ahead of the race?
WINIT has a few key strengths when it comes to staying ahead. We are one of the
pioneers in this arena; we started with developing Apps for iPhones quite early
when the app revolution was just picking up. WINIT creates mobile strategies for
clients and works long term leading to better ROI, efficiency and consumer engagement.
We have the expertise to provide 360 degree mobility to clients, being active across
all OS and are skilled in user experience design excellence. Our unique philosophy
is Thinking Mobile. WINIT engages with clients and takes the onus of driving innovation
We are creating reusable software components for functions that are trending and
are being integrated into applications across industries. We are also working constantly
to optimize the components as they tend to become the key success factors for the
WINIT being an early adopter and developer in apps has expertise in certain verticals
and currently we are focusing at developing expertise in industry verticals and
targeting customers of the same vertical in different geographies. We are focusing
on developing feature-sets and application frameworks which provide enterprises
strategic advantage over their competitors. Strong R&D in mobility's impact will
be our key differentiating factor.