Mobility Trends in 2014

by Administrator 26. January 2014 22:48

Overview of Smartphone Manufacturers and Increasing Users


Mobile as predicted and contemplated by varied segments of pundits across industries has been one of the emerging winners in 2013. The global adoption of smartphones has up trended by many leaps with a huge number of local manufacturers catering the smartphones at a cheaper price.  


The consumer adoption of smartphones as predicted by the analysts across the globe has increased by many leaps. The very proof of it is that the number of smartphone users round the globe has increased to a staggering 2 billion by the end of 2013.


The developing countries and in particular those in Asia are still bigger markets for smartphones with a huge number of local manufacturers entering the market with cost effective devices. The developed countries are also witnessing an increase in the number of Smartphone users due to the two primary phenomena: Mobile Computing and Bring-your-own-device.


The APAC region in particular has a huge number of budding manufacturers who are diluting the share of the global giants. The biggest advantage these manufacturers have is due to the localization of manufacturing within the target markets, the prices are highly affordable to the low income class people who would otherwise have been content with non-smartphones. In spite of companies like Samsung, Nokia and LG having their product portfolio expanded to cater to various segments with products ranging from cheapest price to the premium segments, there is a psychological factor playing on the target segment. Due to the constraints in their affordability, and the shortening life cycles of the smartphones, local manufacturers are having an upper hand in the low-end smartphone market.


List of major local manufacturers capturing significant share in the smartphone market in Asian countries:



Major Markets Served






China, Taiwan, Thailand


India, Russia, Bangladesh, Sri Lanka, Nepal


South Asia, Middle East, South Africa
















Further to the above list there are more than 100 manufacturers of smartphones round the globe, who are actually biting a significant share of market away from the giants.

Mobility in Enterprises


Due to such a huge and rapidly increasing adoption of smartphones and other smart devices in the consumer market, the companies particularly those in the B-to-C segment have a quintessential need to incorporate mobility in all of their technology initiatives. In consumer facing businesses a finely enabled business process on a mobile device is bound to reap benefits. This mobile transformation where businesses can interact with consumers on an entirely different and most efficient of the current lot will certainly improve business productivity significantly.


The enterprises across industries barring the industrial equipment manufacturers will certainly have a huge scope of improving significantly, in respective parameters, by adopting mobility. As concluded by McKinsey in a very recent study on mobility initiatives, more than 50% of the technology providers, have for the same reason, announced their initiatives in the mobility space. Of this a major focus has been laid on technology that will connect ‘field based’ work force to the office resources such that the information exchange and data flow is scrupulous like never before. Among others, the gravitational shift towards m-commerce enablement and customer engagement and retention has been high.  


Mobile Enabling Business Strategy


As always believed by many, mobile is more than just the latest step function in technology innovation. It is a fast-moving engine that is fundamentally reshaping operating models, business models, and marketplaces. Now, the reshaping of operating models had begun already as the fundamentals of market places had changed. It is now time for the business models to be reshaped to be responsive enough to these evolving demands. With this increasing usage of the smartphones, a new culture of banking on mobile technology is increasing in the hindsight. However, the organizations have yet to connect the dots between the mobile strategy and the business strategy to devise a Mobile Enabled Business Strategy. The organizations thus have to be market ready by executing their mobility initiatives at the earliest. 




Bring-Your-Own-Device: An Adept Mobility Initiative

by Administrator 6. January 2014 23:22



Bring-your-own-device phenomenon, believed to be the future of corporate computing, is seen as one of the most radical shifts in the enterprise computing. With the introduction of more and more efficient mobile devices that are replacing PC computing and the shift in operational paradigms, the emphasis has already shifted to ease of computing from place of computing. More and more techies are adopting this due to the flexibility it offers resulting in attractively increased efficiencies. The employees are happy and so are the employers with the productivity benchmarks stretching to greater levels. But that is one side of the coin. With this kind of disruptive setup a lot of things are being exposed. For example, enterprise data security is jeopardized big time. The authenticity of operations may also be compromised and the cons list may be alarming due to the possible adverse effects.




Technology can virtualize a wide spectrum of activities in different functions within the organization. Hence BYOD can apply to people from various functions within the organization in both technology and non-technology firms. In order to reduce the operating costs and the infrastructure costs, some companies are encouraging the employees to bring their own devices to the work place. This is a certain indication that this trend will catch up to a higher percentage in the near future.

There is a certain significant reduction in the investment on IT but the IT policies and the software being used have to be revised to facilitate the employees to use their own devices as the device profile ranges from cheapest of the mobile devices to the premium class ones.


A few things to consider while allowing BYOD


Who qualify?

The employers need to figure out and segment who qualify for adopting the BYOD. Since people from various functions may perform tasks on their own devices, the organizations pertaining to various business lines first need to identify the segments of employees that can be allowed to adopt BYOD.


Ø  Segment of employees that need to be allowed

Ø  Segment of employees where there is no necessity to adopt BYOD

Ø  Segment of employees where organizations cannot allow BYOD


There are many global organizations particularly in the financial and technology sectors that do not even allow the smartphones into the workplace and quite understandably for obvious reasons. Such organizations first need to exercise on how BYOD can help improve efficiencies of the employees and if so, who all should be allowed to adopt the phenomenon. The same can be exercised by other organizations as well since the chance of intrusion into company’s data is very high, the people and the devices need to be clearly sorted out.




As flexible as it is BYOD also exposes resulting vulnerability in the processes. The employees may tend to violate the rules, regulations, trust of employers, intellectual property and critical business obligations to name few. Also the permissions to be set have to be concrete. What is allowed when the employee is within the corporate network and also when one is outside the network? Since the data on the devices is both personal and organizational, if left unmanaged, BYOD can lead to loss of control, impact the network availability, and cause data loss. The organizations need the right network access strategies and policies in place to secure your environment. The bigger problem would arise with stolen or lost devices.




The right strategy devised to implement BYOD will certainly empower people to improve the productivity and collaboration. From the organizations perspective, IT needs, will be redefined to provide a single comprehensive security solution that addresses the privacy and risk management mandates. This adept mobility initiative gradually but surely migrates the enterprise computing to mobile computing.


Sales Force Engagement by means of a 'Mobile'

by Administrator 2. December 2013 21:18

Overview: Employee Engagement

Employee engagement is one of the modern day practices that have become quintessential across the organizations globally. With several changes is the HR policies and the work place environment, the managements have been trying their best to give significant importance to employee satisfaction. A huge set of employee friendly initiatives including flexible timings, work-from-home; vibrant work place environments, recreational activities etc., have been rolled out to keep the employees from getting bored of monotonous workplace life. The whole set of activities differ from one organization to another based on the business lines and the organizational setup. The statistics of the effectiveness of these practices across organizations are diversified but there is a certain significant improvement overall, for all the organizations with employees that work in the workplaces.


Challenges for the Companies with Huge Mobile Work Force

But the challenge still remains, and in a way has been mounting, for all those organizations that have a huge field force, particularly in the FMCG and Retail businesses. Due to the mobile nature of work, there is no formal office setup and workplace environment for the folks, who ironically play the most significant role in the ground level business activities. With the mounting pressure of daily deliverables and the increasing intensity of competition, in a way, the organizations are forced to be unfair with these people. Not only do these people miss the privileges as that of their counterparts in the workplaces but also feel disassociated with the organizations.


Due to being increasingly associated with their touch points in the field that constitute the retailers/customers, distributors and other partners, a major chunk of sales folks are mostly likely to be favorable to the third parties than the organization itself. This likely but evitable phenomenon will often prove to be counter-productive to the organizations that directly rely on the performance of these folks. The feeling of disassociation with the companies and lack of peer-surrounded environment like in standard work place will keep creeping up as long as the organizations counter-act to reduce the magnitude of it.


What should be done?

Communication is all that you have. The only link between the supervisors/ managers and the field sales force is communication through different media like phone, messages and emails, and more often than not, the folks on field will not even see the managers or colleagues. The daily targets, daily status, EoD reporting, feedbacks, performance analysis etc., are all mostly done online or over telephone. Hence the communication pertaining to the functionality is delivered but that pertaining to engagement is missing big time. Hence there arise two most important fragments of communication:


1) Mode of communication

2) Message being communicated.

The organizations need to ensure that the right message is provided at the right time to the right person. Since the mode of communication is non-physical, choose the best mode that can ensure personalized communication, both functional and engagement based. As simple as it may sound the implementation really needs a highly meticulous approach in execution. Considering the penetration of mobile devices and adoption in the consumer market, a Mobile based strategy will fetch most effective results.

Mobile Sales Force Engagement


The thorough difference between functionality and engagement has to be sorted out in order devise right messages. Sending emails and SMS to the field sales people is part of the functionality while establishing a one-to-one communication with the sales people is part of the engagement strategy.


Using mobile as an engagement medium the organizations can actually execute the engagement strategies to the best effect. By designing the communication, both functional and engagement based, the managements can actually establish one-to-one communication with every sales person. This allows the sales persons to communicate their grievances, pain points and most importantly allows them to feel a part of the process, system and organization. Once the sense of belonging is successfully imbibed into them, it is only a matter of time before the team spirit, competitiveness and the measures to increase productivity fetch intended results.


Having continuous perks, incentive schemes, and competition amongst the sales folks and in between teams from different regions, customized dashboards for tracking personal progress and that of the region, communication portal to interact with other sales people and management while on field etc., will keep the sales people continuously engaged with the process and people. Based on the performance, the management can then segment the sales folks into different categories and then send personalized messages to each category, eventually helping and guiding them towards achieving desired benchmarks.


The organizations can thus leverage the power of MOBILE and achieve excellent results.   


Mobile Sales Force Automation Coupled with Business Intelligence- 1

by Administrator 24. November 2013 21:29

Mobile Sales Force Automation and Business Analytics


Mobile Sales Force Automation solutions are usually deployed by organizations so that the folks on field will have contextual access to the data and the management can in turn have a real-time view of the sales operations. The feature-set, the people involved and the user privileges are organization-specific and on a broader note, industry-specific. However there is commonality in terms of challenges faced by the organizations that have deployed these solutions i.e., lack of business analytics.

Business Analytics play a major part in business and Sales Force Analytics in particular, are even more important as they directly reflect on the organic growth of an organization. But some of the major problems faced by many organizations across the world include, but are not confined to, access to insightful granular analytics. This problem is highly persistent in the organizations that have a huge number of SKUs.  The lack of comprehensive data analytics is leaving the problem half fixed.


Parities and Disparities

Although the technology infrastructure and standard operating procedures may differ between organizations the feature-set and the target operational efficiency are likely to be very similar. The organizations are looking for various means to achieve the benchmark results across various stages in the SCM. Leveraging technology answers what-to-do but the larger question is how-to-do. This is a common conundrum that keeps the cards unturned.


Business Analytics

A set of research activities by global researchers conducted across various geographies suggest that more than 60% of the SFA users are not finding the SFA solutions helpful in decision making. About 70% of the users feel that SFA when coupled with more comprehensive business analytics solutions would provide more value. Furthermore, the ease of use, the crispness of the info-graphics is more desired by the managers who are the key decision makers. The view of granular data in terms of product sales, territorial segmentation of the sales, key demand factors and the information required for the analysis of product demand, planogram releases and other support provision to the sales crew.


Most desirable   

Some of the most desirable analytics are those of Pipeline management and history based forecasts and recommendations that help the sales folks to act and promote the product sales at the face-time. The organizations have to thus look at equipping the sales crew with necessary marketing collateral and systemic automations that will nullify the operational errors and at the same time yield higher productivity. Mobile Sales Force Automation will facilitate the managements to fix the first half of the problem of the field force at the face-time. The second half of the problem which requires the supervisors and the senior management to take decisions based on the performance of the products, sales crew and the sales management overall, can be fixed with a highly intuitive business intelligence tool. The crisp and user-specific analytics when presented to them in real time, the probability of taking the right decisions will significantly increase and at the same time the TAT reduces by a huge margin and can be brought close to zilch.


Hence the most sought after Mobile Sales Force Automation Systems are those that are coupled with BI tools that give a two-pronged solution to the overall problem of end-to-end automation.   


Why do enterprises need a Responsive Website?

by Administrator 12. August 2013 00:02

This is the era of digital interactions. More than 90% of all the media interactions are screen based. A smartphone, tablet, PC/laptop, TV or any other device, we are consuming, creating, and curating content across multiple devices, often at the same time. The amount of time spent by consumers on each of these devices individually varies but the combined time spent in some cases is walloping and is significantly high on an average. This inevitably raises the demand of a significant presence on this space for the enterprises in order to maximize their engagement time with their consumers.


Designing apps or creating digital assets for mobile devices is one part of the solution. All the more important is the vision, an articulation of the overall experience and how customer engagement takes shape in each channel and as a whole. Experts may be able to predict the possible Customer Journey routes taken by the consumers but practically it can be guided with proactive approach. The only way of handling uncertainties is being impulsive and realistic. The same can be applied in customer engagement strategies. The journey map of every customer may be different but if the organizations take up every challenge independently, then logical engagement strategies do work in favor. Responsive Design hence, is one logical part of the strategy.   

Uniform Digital Presence


The modes of multi-screening are mainly of two types:

Sequential Screening

Due to the fluctuating and frequently switching attention spans of the users, it is unlikely that most of the users may complete their browsing and searching tasks at one go. The multi-time tasking behavior of the users may be attributed as the reason for the narrowing attention spans of the consumers. This implies that in spite of grabbing the attention through various trials, the enterprises cannot rest assured that the consumer will consume the intended content. Hence, the enterprises need to think of the quite obvious, inevitably imminent alternative where the consumers will relook at their brand. Hence a uniform digital presence will not interrupt the Customer Journey that began and ensures a smooth flow of brand education.

Simultaneous Screening

Simultaneous screening is very rampant in almost every household. TVs provide push content and anything that draws the attention of the consumers, will feature in a search on any of the other devices, simultaneously. As emphasized by many researchers the context is taking over the content with user experience being attributed as one of the key factors in prolonging the engagement time. The context of browsing and searching when combined with excellent user experience, is bound to give productive results in terms of brand recognition.

Consistent Brand Identity

As simple as it sounds, brand identity is something that the companies spend millions to achieve. With the world going digital, the need for a uniform digital presence is all the more essential and having a consistent digital presence will ensure the most important channel of engagement announces the brand to reach its voice to the consumer.

Call for action

With a responsive website, the call for action and action buttons remain same across multi screens and hence make UI easy. The placement of content, the website information and all that is intended for consumption will remain same across all the platforms with a good user experience.

However small or big an enterprise is, it is bound to fall in the search results of the common internet users at some point in time, and hence across any or all of the mobile devices too, that a user may possess. The need has come for the enterprises to respond with a responsive website to stay with the competition. 


The Role of API's for Enterprises to adopt Mobility.

by Administrator 13. July 2013 23:18

A lot of enterprises have added enterprise software step by step and have done over the years and as and when needed.  Most of these software were created in an age where no one thought about mobility and no one had an idea as to how the mobility wave would change the way people consume data and wish to interact with information. The age of 'now' was not thought of when these softwares were being created or adopted. As a result enterprises are now sitting with software that has served them well and is being used widely by all their employees - but they are also now a stumbling block when it comes to adopting mobility. Not only mobile access, these enterprise software also, do not have easy means to talk to one another. 

Enterprises are thinking of mobility and are seeing several of their competitors adopt mobility. How do they go about opening up their enterprise software and connecting all of them to provide access to information on mobile devices? It's here that API's ( ) come to recuse and this is an area where we see a lot of enterprises need help. 

All features provided by the enterprise software could be broken down into small and easily understood API's. The entire software suite could be broken up and thought about as byte sized access to a small subset of information. Each API could provide access to or write back information confined to this small subset of data. It is also possible to write API's that combine information from more than one enterprise software. API's such are these are those one's that could be accessed and used to create light mobile apps. We have to remember that at most times, users only need a small subset of data, for example to approve a Purchase Order (PO), a manager only needs to see information around and pertaining to the PO. 

The first step to adopt mobility should start with thinking about API's. It's amazing to see how much this is ignored and how unaware companies are about API's. On the other hand, it's also heartening to see how some enterprises and even Governments have taken a lead with respect to this. For example, the US ( provides access to a lot of Government data via API's and encourages app developers to create interesting apps with it. Some enterprises have API'ed their entire software, created apps with them and have gone on to host them on their own enterprise app store allowing employees and partners to download and use them. 

At, WINIT, when we talk to our clients, amongst the first thing we ask them is about how ready they are with their API's. If they are not, then we go about giving them a long term view of how critical this aspect is towards adopting mobility. 

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Why do some mobile apps fail?

by Administrator 8. May 2013 00:27

The Mobile applications are becoming a must for various reasons as the mobile devices market is growing. The rampant adoption of mobility is forcing the brands to go mobile. Most brands are proactive while some are complacent on the mobility front for reasons unknown. The mobility strategies of the brands that are going mobile either by means of a mobile website or a mobile app are turning out to be ineffective in most cases, and are failing to ensure reuse of the app. This is supported by statistics that reveal that more than 70% of the apps die down after initial usage. The reasons can be attributed to various factors which seem simple in thoughts but complex in implementation.


Reasons for the failure of the app

Purpose of Existence: Releasing an App into the market is not the end of the story but beginning of it. An app should have its own purpose of existence. Before an app is developed the brands need to think over the output they are expecting. The common notion is to leverage mobility but without a clear thought process going into app development, it will backfire with no desirable results. An app should have a defined purpose considering the target users and the outcome expected by app usage.

Specific Functionalities: The mobile app is not an alternative to mobile web. Each has its own specific functionality. An app has to be very specific to what the brands expect from the users rather than an alternative to mobile website. In order to determine what is to be expected, as a brand, due diligence has to be made during the strategy formulation before the development of the app.

Content is the key: The app cannot have or rather need not have all the content a website or a mobile website has. The purpose of a website, arguably, is to announce the presence of a brand while that of a mobile website is its counterpart on mobile devices. The app on the other hand is something that should define an action or facilitate a set of actions from the users to meet the purpose of developing the app.    

User Experience: One of the key reasons why the users are not inclined to an app after the initial usage is the lack of smooth user experience. As it is said attaining simplicity is the most complex task, it is very important to see that the users can get on with the usage of app while making the navigation and functionalities easy to use. This should be in line with the cognitive recognition of a brand. Typically, an average user uses 4-8 apps per month and the aim should be to develop an app that fits within that time frame. The app users’ psychographic analyses say that the users expect a rich experience combined with least complexities to understand the functionalities of the app.

App Marketing: With thousands of apps available in the market, marketing of the app pre and post launch yields definite quantifiable results. In cases where the competitors have the apps already, uniqueness of the app becomes your USP. Once the app is downloaded and the users start using the app, then the engagement metrics come into picture to redirect the app users to customer base. As mentioned earlier, specific functionalities and content relevant to the actions users are expected to do, will drive this redirection.


The challenge for the marketers is to draw attention, to ensure that the consumers stick around and engage with their brands by means of the mobile devices which will give more scope of increasing the sales revenues. So it is of utmost importance to see that the users spend more time on the mobile device interacting with their brand. Statistically, users spend about 2 hours on their mobile devices on an average. This is the time the marketers need to capitalize on in order to market their brand. But without any defined metrics this process becomes a wild goose chase.


Undoubtedly, developing an app is a part of Mobile App Strategy, intended to achieve the desired outcome. When there is a properly formulated strategy and implementation acumen in place, the blend will yield desired results for a brand.


How to devise a strategy and how can the engagement metrics be driven? This requires experience and expertise. 'Is Mobile App must or not?' the brands have to decide for themselves after introspection.


What is the right way of Thinking Mobile?

by Administrator 28. April 2013 22:40

Global Mobile Devices Market Trends


Smartphone market in 2013 saw a welcoming growth with all the major players seeing growth, with a few exceptions where a few of them could not meet either projected market share or the sales revenues. The global sales volume of the smartphones in Q1 of 2013 was 216 Million units which is a growth of 9.4% as compared to 2012. And so is the case with tablets as the number of units shipped by the end of 2013 is forecasted to increase by 68% as compared to 2012, reaching 197 million units. The product pipeline also looks good with an expected 1 billion smartphones to be sold in 2013.  


The global researchers’ reports on mobility trends irrespective of the parameters considered and methodologies employed, have one thing in common i.e., Mobile devices will be stand out devices for internet connectivity. The tablets in particular are becoming the first choice computing devices for most of the people although statistics are yet to catch up with this assumption. It is expected that by 2017, the tablets will have a share of 17% in the overall smart devices market with a projected growth rate of over 170% through 2012 to 2017.


With that said, it is quite reasonable for organizations to shift their focus towards mobility. Mobile enabling businesses has become prominent but the underlying objective is unclear. Are the organizations looking at Mobility trends to benefit from them or they are just trying to announce their presence through mobility is what remains puzzling, and obviously this is the determining factor as to what mobility means to an organization. What is the right way of thinking mobile is the question.

Thinking Mobile Dilemma

Mobile Website vs. Mobile App


Establishing a mobile presence is the first step towards mobility and most of the organizations have taken initial steps towards it. The companies have opted for either the Mobile websites or mobile applications or both in some cases. The underlying goal of most of the companies though was to explore the mobility space in order to draw customers’ attention and market their products and services. However, most of these companies have not been able to capitalize on this front. This could be attributed to various reasons like lack of expertise or short falls in the strategy or user experience or content on the website etc. In most cases it is more than one reason and usually a combination of all. Research suggests various reasons including lack of User Experience and proper content, and mobile website portraying a different image as compared to company’s general image. Once looked at it on the outset it can be observed that the expectations of the users could not be met.


What is required for a company, Mobile websites or Mobile Apps? What kinds of approaches are required to be taken up by an organization in accordance with the global mobility trends? What are the challenges to be faced by a company while turning towards mobility? These questions are answered by many companies in several ways which are all debatable. Some of them are contented with a mobile website while some have apps in the app market while some organizations have both of them. But, the question is what kind of quantifiable results are these companies looking at? What is the value addition made to their existing business? What is the view point of the organizations in turning towards mobility is still to be determined, and in most cases are to be rethought. 

Mobile Website


This is the first step in the mobile outreach strategy. Arguably, the organizations go for mobile website just to have a mobile presence but not exactly with a strategy. The mobile website is cheaper and has its own set of advantages like immediacy, easy upgradeability, takes less time to find, easy to support and sustainability. However, the implication is that the organizations are not exactly capitalizing on mobility as the potential analysis is not done by most of them and a mobile website has its own set of disadvantages. If the end goal is just to provide content to the widest possible audiences, then a Mobile website may make sense.

Mobile App


This requires a broader understanding of the scope of opportunities through mobility. A potential app will personalize the user experience and creates a kind of relationship with the user. If the organizations think of being classified as a unique choice to their customers then app is a must. Conventionally the companies choose to develop an app but do not have the expertise to benefit out of it. This set back is viewed as a failure of the app where as the fact is it is the lack of strategy behind developing the app. If the end goal is interactive engagement with users, then the Mobile App is a must.


Criteria for Decision


In the times where mobile presence is a compulsion, the organizations need to do a due diligence as to how they are going to project themselves in the market. A Mobile Website or a Mobile App, the ultimate goal should be the in the context of ROI. Given its rampant growth, leveraging mobility within the enterprises is required in most cases than not. To devise a strategy, create a long term road map and arrive at the conclusions, it requires a blend of acumen and abilities that define the future of a company. It is required to know the right way of Thinking Mobile


Customer Journey: Know Your Prospect

by Administrator 25. March 2013 00:50

Customer Journey: A Rational Paradigm


The common business practices, however logical, are prone to be ineffective and sometimes absurd if they are not in line with the current market needs. If yours is a B2C organization, this becomes all the more reasonable and applicable. Arriving at what the market needs and demands, paves the way for strategizing the deliverable models of requisite functions. Deploying traditional market research methods will help in making logical predictions on the needs of the entire market conclusively, but will deliver mediocre results unless the methods deployed are innovative enough.  However, the business issues in reality are quite complicated and demanding. It is not just the segmentation but the basis of segmentation that matters. This will take you back to how your market research is done and what the inputs were. This encircling, although needed sometimes is not a productive modern day technique. The modern business demands organizations to be more flexible and robust in their approach towards customers. The current day demand is not just the best product but the best Suitable product.


KYP-KYC-Brand Advocacy


Customer Engagement is a key practice for bringing resonant inputs from the customers, that help the organizations gather first hand information on customer insights. The important factor however, is the time of engagement. It is observed that service has become an add-on for product and in some cases personalization of services has become the differentiating factor more than the product itself. The interesting part is, the customer engagement will give the best pay offs when the customer is made an integral part right at the prospect stage. And hence the practice Know-you-customer has to start way before in the customer engagement and now shift to Know-your-prospect. This continuous engagement with the customers will help the organizations develop traction with the customers and understand their behavioral aspects at various touch points in the customer journey.


It is observed that the behavior of the customer is influenced by various factors at each stage of the customer journey. It is this behavior the organizations need to target. Guiding the customer at each digital point with relevant information and influencing him to graduate to the next level in the Customer Journey should be the prime focus of the organization. This close interaction with each customer will help the organizations segment their customers into right analytic group which will ensure improved pay offs. Journeying with the customers will give a greater scope of completing it successfully eventually leading them to Brand Advocacy and renewal. This will also help the organizations know more about the flaws in their strategies as the customer may choose to opt for another brand or product from any stage during their journey. 


Mobility trends for 2013

by Administrator 10. March 2013 23:40

The global mobile users by the end of 2012 were 6.5 billion approximately and this number is expected to reach 7 billion by end of 2013. The developing countries are still bigger markets for mobile phones with the developed countries now adopting Smartphones. Undoubtedly, the explosion of smartphones adoption in the consumer world has resulted in a revolution in global commerce trends. The enterprises realizing that have taken up several mobile initiatives which have popped up in almost every corner of the business, looking to nether the workforce, engage customers more effectively, and reshape business accordingly.


The evolution of mobile phones from luxury to necessity has been very quick and now they are integral part of life. With the advent of smartphones, the elements of ease and comfort had increased their prominence. This wide spread usage had led to technological up gradations and now, the business processes are taking a shift towards mobile. Mobile innovation is giving new revenue streams for the organizations and is giving them a competitive edge.

Mobile Enabling Business Strategy


Mobile is more than just the latest step function in technology innovation. It is a fast-moving engine that is fundamentally reshaping operating models, business models, and marketplaces. The organizations are either looking at doing things what they have always done by means of a mobile application or devising a completely new approach by innovating business, hoping for an increased productivity. Mobility can certainly increase productivity. The organizations have to connect the dots between the mobile strategy and the business strategy to devise a Mobile Enabled Business Strategy.


It is estimated that globally, the number of people using mobiles to connect to the internet is going to surpass that of PC users. More than half of the smartphone users use them for local searches, quick information and for browsing. The impact of the locally relevant advertising is more on the consumers and they tend to take an action of some form to the location specific advertisements.


By 2015, it is predicted that mobile shopping will account for $163 billion in sales worldwide, 12% of global e-commerce turnover. This emphasizes the growth of M-commerce in the years to come. China is the largest smartphone market in the world with India and Brazil catching up quickly. The global smartphone sales volume in 2012 was over 700 million units. In this time of avid mobile access, the organizations have an opportunity to gain more engagement and share information with the customers. The organizations have become fascinated to change their approach in the context of mobile like more than ever before. What are the organizations cooking up? Is there a change in their ideology or is it the self-explanatory craze for change? The approach they adapt will answer the questions, in the times to come. 


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